Creative assignment photos

Magazine assignment report

In this report I am writing to explain the types and purposes of different methods of research. I will try to explain the difference between primary and secondary research, what those two provide and the advantages and disadvantages to both.

There are two main types of research, primary and secondary. Both types of research have their advantages and disadvantages and they both produce different information for different uses. Primary research is new research, which is carried out to answer specific questions. It is mostly done by questionnaires, surveys or interviews. Secondary research is information that has already been researched by somebody else for other purposes and it is all publicly available. Straight away we can see some advantages and disadvantages to both, the advantages of primary research is that it is always unique information from specific people who have different opinions and outlooks on things. The advantages of secondary research on the other hand is that it is already there, is is much cheaper and much quicker to get a lot of information and statistics for whatever you are looking for. The disadvantages of primary research is that is that it can be very time consuming and very expensive and then secondary research can be very outdated or unreliable.

There are things such as RAJAR and BARB that are used by wealthy companies to conduct primary research into whatever the company wanted, they have many ways of doing that, calling people personally, internet surveys, questionnaires etc. RAJAR and BARB are essential for a culture that is constantly changing and for companies that need to constantly be adapting to the ever changing world.

Many specific companies or newspapers will use outlets such as RAJAR to conduct research on a specific group of people, people of higher education, lower income, middle class people, people in a specific age group or a specific sex. The research can be filtered down and categorised as much as the company pleases.

Considerations

Considerations for the Creative Assignment

I'm thinking about taking my dslr or my film camera, a dslr would be much easier to operate and might produce images of much higher quality where as a film camera might produces images that look somewhat more lively and have a little more character to them, scratches and dust on the mirror will also add an authentic vintage feel to the images.

I'm also thinking about either going out during the evening or when the sun begins to set, during the evening the sun will be at it's peak in terms of sunlight and will help to make much lighter images, but later during the day the iso can be made higher to produce a light image along with a lot of grain which might again give the picture a more vintage feel.

The weather should also be considered, if its too windy it might be tricky to take a picture standing up with out a tripod and using a tripod might limit the movability inside, I imagine that a sunny day with minimal wind would be the best.

I should absolutely be taking a tripod with me and I shouldn't even be considering it, a tripod should always be with my whenever I go to take pictures so that I have it just in case, also the tripod will help to take pictures that have a longer exposure.

I think that my theme for this will be ''power'' so I will also have to think about a place that could show that in my own personal way, and I'm thinking of frasers gunnery range which I believe is an abandoned military testing site of some sort, it is currently in the process of being taken apart but that process has been going on for a few decades now. The place is littered with old radio equipment and old army equipment.