Advert
What style of radio advert is it?
It is a very humorous advert that tries to get the listeners attention by giving one of the characters in the advert a sort of monologue explaining why Twix's are great. This is definitely a modern advert as this sort of mockery of an inspirational advert would have been rare in the past.
What was the overall message
The message of the advert was to jokingly inform people that if they aren't having a Twix with their tea then they are drinking their tea wrong and what they are doing is exactly the opposite of what this country stands for. Of course from the inspirational monologue at the beginning we can see that this is a humorous advert that was made to attract the attention of the audience with its sarcastic yet still serious speech from one of the adverts' characters.
What types of voices were used in the advert?
A simple British female voice was used at the beginning and end of the advert and it was followed by a British male with an inspirational tone was used in the middle of the advert.
What tone of language was used?
The tone of the advert was very much humorous and sort of sarcastic. The middle section of the advert with the male speaker doing his monologue about Twix had a very inspirational tone yet still sounded sarcastic because of the things he was comparing Twix and tea to.
Was there a tag line / slogan / terms and conditions?
There was no slogan or terms and conditions but a "Twix and Tea, happy together" could be interpreted as a tag line.
How many times was the product of company name mentioned?
The name "Twix" was used 5 times in this advert.
Were there any contact details mentioned?
No contact details were mentioned.
What music or sound effects were used?
The music in this advert were a very inspirational piece of music in the middle of the ad and an upbeat song that could have been used as a sort of jingle. One of the sound effects used was a phone ringing and another one was a record scratch.
Good - and you've identified some persuasive techniques there - such as something you 'just have to have'. Finding out a bit more about the product's customer or (if you know it) the station this was broadcast on will give you the ability to talk about how the demographic / psychographic was targeted. Overall a good analysis though.
ReplyDelete