Unit 56 Viral Campaign

Tron : Legacy - 42 Entertainment viral campaign 

The Tron Legacy campaign was a transmedia campaign including, websites, video games, scavenger hunts, exclusive collectables, custom made video and audio content.

The campaign started with exclusive collectables leaking out into the world, social media buzz being created and a back story of sorts as context for the whole campaign, a scavenger hunt located at a abandoned parking lot during San Diego Comic Con which lead people to the replica of Flynn's arcade from the original Tron movie starring Jeff Bridges. At the arcade the game machine for Tron had a hidden entrance behind it that was unlocked to show the fans exclusive content for the upcoming movie such as props from the film.

Following that were iconic characters from the original movie called ''bits'' that were sent out to key influencers which led to another scavenger hunt. The fake company of Encom have created a real press conference for the company, that in term was supposed to be stopped by the Flynn Lives movement which included the actor playing Flynn's son parachute down into the press conference to 

stop it

 The ''Tron'' video game arcade being moved to reveal a hidden door in the wall that leads to show some of the props for the upcoming movie

One of the exclusive collectables from the movie and one of the parts of the mass world scavenge hunt, one of the ''bits'' from the original movie

Inside of Flynn's arcade in San Diego during Comic Con, the arcade itself was an actual fully working arcade with tons of old arcade cabinets and other ''arcade like'' activities.

 One of the props for the movie behind the Tron game cabinet, the light bike which is quite appropriately named, which is a big part of the original and the new movie

 The fluorescent arcade sign outside of Flynn's arcade, the sign is in the 80s arcade style and in the same sort of font as was used for the Flynn Lives campaign






Another one of the fluorescent lights inside of the arcade which add to the 80s feel of the whole place








Link to the rundown of the entire campaign - http://www.42entertainment.com/work/flynnlives