The audiences are categorised in ways that will make them easier to appeal to, those categories might include their socio economic stand, their location and their likes and interested .


The NRS is the National Readership Survey which is a joint venture company in the UK between the Institute of Partitioners in Advertising, the Newspaper Publishers association and the periodical Publishers Association. It provides audiences research for print advertising train in the UK

The standard Q reader would probably be between 20-45 years old, more likely male, a standard worker or maybe a labourer.

The average reader would be a music fan in their 20s-40s