Viral Marketing Campaign

The Viral marketing campaign will include posters, videos, ARG's and a scavenger hunt of some kind. The posters will be the classic world war 2 recruitment and propaganda posters created by the American and British government, but reworked to be in German and be about Germany and against the allies. The videos will be historical events of the 20th century such as the moon landing or the end of world war 2, but yet again reworked to include the germans as the successors and as the victors. The ARG will be the classic Wolfenstein 3D reworked to include the new German uniforms and general reworked graphics, one of the interesting things about the original games were the secret rooms found behind busts of Hitler and paintings and such, well in this version behind the secret walls will be clues about the new game. The scavenger hunt will include finding the posters in the real world and defacing them, instructions on what to do with those posters and which ones to deface, the information on that will be given to certain people who will then have to spread the word, these specific people would be one of the first people to discover the clues inside the ARG.